Is advertising more effectvie when people like it Essay

Is advertising much effectvie when people like it - Essay ExampleRather than the relatively straight-forward approach to advertising taken in the days of print-only media, todays media outlets are designed around the product or brand foremost and then disguised to suggest other objectives. This is not necessarily the pick of the media, but is instead a part of the reality of our system. These media are delivered for a price. We have to pay for them, either by spending silver or by spending time. Given a choice, we prefer to spend time. We spend our time salaried attention to ads, and in exchange we are given infotainment (Twitchell 469-470). Rather than being completely the fault of the media or even of the producers, Twitchell suggests that the human condition is one in which we have been inherently materialistic. We have perpetually been desirous of things. We have full not had many of them until quite recently, and, in a few generations, we may return to having fewer and f ewer (Twitchell 471-472). However, in this material culture, where so many things are mass-produced in a variety of forms and substances, it is helpful to have some sort of guide to help us arrest which things should be accorded the highest value and which things are not so great. This is where advertising enters the scene and helps us to define just what is valuable and what kind of meaning or history a particular object might have. It takes wages of this natural human tendency to want to be comfortable and to have stuff to own, trade, protect or produce. However, despite our desire for increasingly more stuff, we nevertheless insist on being socialize if we are to pay attention to the message or the products its associated with. As a result, if advertising is to be effective, it must first appeal to the consumer in an entertaining or meaningful way.Marketing, in some form, seems to