Strategic Alternatives In Healthcare Organisations & Its Importance

Question: Describe about the Strategic Alternatives in Healthcare Organisations? Answer: Article 1: In the first article the strategic planning in the healthcare organisations and its importance are discussed. In the article it is presented that the strategic planning is one of the useful and valid tools that can guide each and every type of organisations. It is evident that the strategic planning can also be useful in the healthcare sector. It is stated in the article that the process of strategic planning is relevant depending upon the differentiation of the service that is provided, the complexity and the size of the unit (Rodrguez Perera Peir, 2012). Various departments in the healthcare sector like the electrophysiology, hemodynamic or the cardiology unit can work better if different strategies are implemented and the strategies must align with the plans at the higher levels. Here it can be said that the article can be very useful for the implementation of various strategies in the health care unit. Here the process of strategic planning is also discussed along with the effectiveness of the alternative strategy planning in the healthcare sector (Rodrguez Perera Peir, 2012). The article can help in gaining the insight to effectiveness of the strategic planning in the healthcare sector. In the article the drawbacks and some of the common errors in strategic planning are also mentioned. Article 2: In the second article the survival strategies for Michigans healthcare safety net providers are given. The main objective of the article is to understand the adaptive strategies of the underinsured or the uninsured population considered by the safety net organisation in Michigan. In the article a research has been conducted in order to estimate the estimated demand in the industry and the capacity of the organisations to meet with the demand. It is found in the article that the needs and demand are expanding faster than the capacity of the organisation and that can lead to threats to the health of the people. Thus various explicit business strategies are adopted in order to survive (Jacobson, Dalton, Berson-Grand Weisman, 2005). The article enlightens on the fact that alternative strategies and contingency plans are very important in order to reduce the risk of life threatening situation. It is known that in the healthcare sector, the disparity in the demand and supply can create major issue for the patients. Thus adaptive strategies are necessary in such situation for providing better service in the industry. It is also important to maintain the financial viability of the healthcare unit and in order to finance the resources, fundraising activities can be conducted and collaborative strategies can also be effective (Jacobson, Dalton, Berson-Grand Weisman, 2005). Article 3: In the third article, the practices and strategies in off-label marketing in the pharmaceutical industry is discussed. Here the whistleblower complaints are analysed in a retrospective nature. It is known that the off-label marketing of the pharmaceutical products is very common in the United States, despite the regulatory restrictions. But there is poor characterisation of the scope of the off-label marketing and thus alternative strategy must be implemented in order to increase the efficiency and effectiveness of the operations (Kesselheim, Mello Studdert, 2011). Some of the whistle blowing complaints and the fraud cases are mentioned in terms of the off-label marketing. Thus it is evident that such practices must not be used and alternative strategies can help in such situation. It is evident that off-label marketing schemes can effectively help in achieving the strategic goals but it can violate with the regulatory and ethical conformities. Thus alternative strategies must be implemented for achieving overall benefits of the organisation. Thus the information in the article can help in undertaking effective strategies in the present healthcare organisation (Kesselheim, Mello Studdert, 2011). Article 4: In the fourth article, an alternative health outcome paradigm is presented in terms of the goal-oriented patient care system. In the article, the aims and objectives of the CMS (Centers for Medicare and Medicaid Services) are presented. The main aim of the institute is to lower the costs, provide services for the better health of the people and providing better care for the individuals. Thus the strategy that is applied by the organisation is patient centred. In the article it is cleared that the patients are the most important factor in the healthcare sector and the quality of the service that they receive should be the main focus of the companies. The needs values and preferences of the patients should be addressed first and that can help in achieving the overall goal of the organisation (Reuben Tinetti, 2012). This article can also be very useful as it enlightens on the importance of quality of healthcare system. It is also help in evaluating the strategic plans and the decision making that should be patient-centred (Reuben Tinetti, 2012). The principle can improve the quality of service in the healthcare unit and effective outcomes can be received in the healthcare unit if such strategies are implemented. Article 5: In the fifth article the strategic analysis of the healthcare service quality is discussed. Here the fuzzy AHP methodology is used in quality analysis of the healthcare service. It is known that the managers in the service sector must demonstrate that they provide customer-focused services. They also need to implement strategies that can lead to continuous improvement in the performance of the organisation. The organisations must measure and understand the expectations of the consumers and they need to provide the service accordingly. In the article an attempt has been conducted for measuring the quality of the service by using the SERVQUAL (Service Quality) methodology. Here the fuzzy AHP (Analytical Hierarchy Process) is also used for evaluating the framework of service quality (Bykzkan, ifi Gleryz, 2011). The article can be very helpful for the development of the decision making model and it can also help in strategic implementation in the healthcare sector. The article emphasises on certain factors like the reliability, professionalism, and empathy as they can improve the quality of the service. These can change the perception of the patients regarding the quality of the service and they can gain a better service (Bykzkan, ifi Gleryz, 2011). References Bykzkan, G., ifi, G., Gleryz, S. (2011). Strategic analysis of healthcare service quality using fuzzy AHP methodology.Expert Systems With Applications,38(8), 9407-9424. doi:10.1016/j.eswa.2011.01.103 Jacobson, P., Dalton, V., Berson-Grand, J., Weisman, C. (2005). Survival Strategies for Michigan's Health Care Safety Net Providers.Health Services Research,40(3), 923-940. doi:10.1111/j.1475-6773.2005.00392.x Kesselheim, A., Mello, M., Studdert, D. (2011). Strategies and Practices in Off-Label Marketing of Pharmaceuticals: A Retrospective Analysis of Whistleblower Complaints.Plos Med,8(4), e1000431. doi:10.1371/journal.pmed.1000431 Reuben, D., Tinetti, M. (2012). Goal-Oriented Patient Care An Alternative Health Outcomes Paradigm.New England Journal Of Medicine,366(9), 777-779. doi:10.1056/nejmp1113631 Rodrguez Perera, F., Peir, M. (2012). Strategic Planning in Healthcare Organizations.Revista Espaola De Cardiologa (English Edition),65(8), 749-754. doi:10.1016/j.rec.2012.04.004