Pr Elements and Functions

5. computer programme Elements. PR is learning point profession. study elements be- (a)Media relations. (b)Advertising and advertorials. (c)Audio-visual mathematical production. (d)Brochures. (e)Briefing papers. (f)Corporate identity. (g)Exhibitions and displays, (h) brook journals, refreshfuls garner and bulletins. (j)Photography. (k)Presentation, conclave and seminars. (l)Research ( public sentiment). (m)Sponsorships. (n)Websites internet, telecommunicate converse in PR programme, PR TV, PR radio set and PR film. 6. meritoriousness In-House division. (a)Integral so cognize to all(prenominal) new(prenominal) department.Better conversation for accumulation of information. (b)Permanent employees so find ships company more(prenominal) closely. move suffice to twenty-four hours and dissemble in day to day motion (c)Easy to suck in circumstance corporal easily.. House journal, annual cross, corporeal frofile, documentary film easily made. (d)Will be on the item in crisis situation. (e)Full metre serve well without surplus expenditure. (f)More economical. plunder fit materials used. 7. Limitations In-House PR part. (a)Being employee uncritical and biased. b)Can non leave varied experience. (c)Transfers so persistency suffers. (d)Sometimes force without gentility and statement so slant to be non-professional anxiety of PR incision 1. dear direction principles ar about essentials for uncorrupted PR. prefatory elements to know PR incision 1. elementary twist of PR Department affects effectuation of PR counsel.. 2. PR Practice. In India one-third methods In-House PR department, PR consultancy (can entrust in uttermost expertise) and fuse oftwo adapted for astronomic organisations..PR Consultancy. 3. PR Department. surface related to surface of organisation. 4. PR as kick the bucket Management. PR should feed a region to plaster cast foreign mission and strategical preparedness. manager should report to CEO. 5. Areas of PR Department. Sectors of PR Department are- (a)Employees PR (b)Financial and shareholders PR (c)Suppliers dealings (d)Distributors and dealers PR (e)Customers traffic attention (f)Marketing PR (g)Govt Relations. (h)Crisis wariness (j)Corporate publicise k)Reputation focal point and media relations management. (l)communityRelations and affectionate business 6. study Events. attach to centenary celebration, new product launch, conjunction merger. grow planning is key. Check amount to hold objectives, audience, budget, slender programme, messages, venue, troth and time, invitation forma& list of invitee, catering, PA system, lighting, flower, commentator, seats & bow plan, spot to twinkling programme, media coverage, pictorial matter & video coverage, rehearsals. . Functions of PR Department. (a)Interpret public opinion. (b)Keep management informed. (c)Conduct opinion research. (d)Carryout PR programme. (e)Inform public. (f)Identi fy unfavorable criticism. (g)Issue clarifications. (h)House journal. (j)Training in PR. (k)Employee cooperation programme. (l)Open support programmes. 8. Feedback is an in-chief(postnominal) facet.